Camilla Kengo
Copywriter & Digital Marketer
FICTIONAL CASE
ORIGINAL TEAM
Camilla Kengo, CW
Elina Sandström, AD
Evelyn Aira, AD
Sebastian Boukachabia, CW
DEVELOPED CASE
ASSIGNMENT
Camilla Kengo, Copywriter
To attract as many people as possible to any place in the world with the help of a campaign in digital channels. Show how you can use data to find interesting insights and generate ideas.
PROBLEM
According to WHO, 99% of world’s population live in areas where air is considered polluted.
INSIGHTS
- Finland has the world’s cleanest air. (Meteorological institute)
- Happihyppely – Finnish expression of taking a breath of fresh air, which literally means “oxygen hopping”.
SOLUTION
With the campaign, happihyppeli-let Finland blow you away, Finland is put in contrast to the rest of the polluted world. The campaign will be shown as a commercial film on Tiktok and Instagram, and have a Press Release.
Our commercial film combines text, images, sound, and an "interactive function" where the viewer is asked to blow the pollution away.
Press release
